Location:Remote (Indonesia, India, or global)
Type:Full-time
Compensation:₹53K+/mo, Rp10M+/mo, or location-adjusted
Reports to:American Marketing Director

The Role

We are seeking a Digital PR Specialist to execute public relations campaigns for US-based clients, primarily in the interior design and related design industries.

You will research media opportunities, identify relevant story angles, prepare press materials, conduct outreach, and coordinate campaigns through publication. Working under the direction of US-based leadership, you will manage day-to-day PR execution independently while maintaining strong writing, accuracy, and professional follow-through.

This role requires someone who understands what makes a story relevant to editors, not someone who relies on generic pitches or mass outreach.

What You’ll Work On

  • Research US publications, editors, journalists, and relevant media opportunities
  • Develop story angles around client projects, awards, expertise, and business milestones
  • Write media pitches, press releases, award submissions, biographies, and supporting materials
  • Build targeted media lists and conduct personalized outreach and follow-up
  • Coordinate written interviews, editorial features, expert commentary, images, and project information
  • Track campaign activity, responses, opportunities, and published coverage
  • Collaborate with leadership and other DMS teams to deliver accurate, organized campaigns
  • Use AI to support research and drafting while maintaining editorial judgment, accuracy, and a human voice

Tools & Technical Mastery

Strong candidates demonstrate proficiency in:

  • Media research, pitching, and editorial storytelling
  • Professional English writing, editing, and proofreading
  • Email outreach, campaign organization, and follow-up
  • Google Workspace and spreadsheet-based campaign tracking
  • AI-assisted research and writing tools

Who This Role Is For

Strong candidates typically:

  • Have 3-5 years of experience in PR, media relations, journalism, communications, or a related agency role
  • Can turn projects, expertise, awards, and announcements into credible media stories
  • Have excellent written and spoken English
  • Understand how to research publications and approach the appropriate editors
  • Are organized, proactive, and able to work independently after receiving direction
  • Can demonstrate relevant pitches, press materials, campaigns, or published coverage
  • Have experience with international media, preferably
  • Have familiarity with interior design, architecture, luxury, or lifestyle industries, preferably


A related bachelor’s or master’s degree is preferred, but practical experience and demonstrated ownership are valued more highly than a specific degree.

What You’ll Gain

  • Direct exposure to the US interior design and lifestyle media landscape
  • Opportunities to strengthen your pitching, storytelling, and campaign-planning skills
  • Performance-based financial upside
  • Support for responsible AI implementation and professional development
  • A focused environment that values consistency, clarity, and long-term results

How We Evaluate Fit

We care most about:

  • The strength and clarity of your writing
  • Your ability to identify a relevant media angle
  • Your understanding of media research and personalized outreach
  • Your attention to accuracy and campaign organization
  • Your ability to work independently and follow through consistently

The process includes:

  • Résumé or LinkedIn profile review
  • A short video introduction
  • A conversation focused on digital PR
  • A paid practical assignment

How to Apply Explore career opportunities at Design Marketing Studio

Email jobs@designmarketing.biz with the subject line:
Digital PR Specialist

Include:

  • Why you are a great match for this position
  • Current (or last) and expected salary
  • Resume/CV (PDF, no Docs)
  • Supporting materials (LinkedIn URL, portfolio, etc.)
  • Video intro (see below)
  • 1–3 LinkedIn profile (or portfolio) URLs of professionals you believe are an exceptional match for our agency, with whom you would most want to work alongside

We value candidates who recognize and attract strong talent around them.

If there’s alignment, we’ll take the next step.

VIDEO INTRO

So you reviewed our site, including our About Us and Why DMS Advantage pages, and are interested in working with us? Great!

We want to get a more personal understanding of you. To help us do so, please record a 5-minute video introduction of yourself using a free app such as Vidyard or YouTube unlisted sharing (which is private) or add it to your Google Drive and share the link.

Send a streaming link—no downloadable files.

Please do NOT read a script.

We want to hear you discuss yourself in your own voice.

In the video, please answer the following questions:

  1. Give us an overview of your professional background and share your greatest professional achievements: What do you believe you can bring to the table and what would you most enjoy doing?
  2. Explain the challenges of your job and how you approach them. Take a moment to discuss the specifics so we can better understand your working style and capabilities.
  3. Discuss your availability for work: What are your preferred work hours, and do you have any other personal or professional responsibilities that may impact your availability?
  4. If applicable, explain why you are leaving your current job or why you stopped working at your last position.
  5. Share your current salary or most recent wage and what your salary expectations are.
  6. Looking ahead, where do you see yourself professionally in five and ten years from now?